Anchor
Innovation in specialist housing & care
Overview
With over 1,200 homes across the country, Anchor is one of the UK's largest providers of specialist housing and care for those in later life. For over a decade, we've been at the heart of Anchor’s digital solutions, helping them innovate and grow.
Discover Offering a helping hand for all
We were thrilled to partner with Anchor on the design and build of their new website—our third iteration with them! During the scoping phase, we identified four key user groups: individuals looking for care for themselves or loved ones, carers exploring careers at Anchor, professionals such as GPs or care providers, and members of the media seeking press information.
Of key importance was the provision of a simple, clear user journey, guiding individuals through the process of landing on the site, through searching properties, to making an enquiry.
Create Accessible for all
With usability and the customer journey a primary motivator for the project, we developed a comprehensive set of user journeys and a suite of wireframes to outline the complete functionality of the website. A new design was rolled out based upon the existing Anchor brand with ease of use as a priority.
During the design phase, we conducted extensive user testing with a group of typical site users. This feedback allowed us to iteratively refine the user experience and design, ensuring the final product truly meets the needs of its users.
Create Open source & fine tuned
The site was built using the popular open source content management system (CMS) platform, Drupal 8, as a basis, with MadeByPi providing custom integrations where required, to ensure site management is a simple, time-efficient process for Anchor.
We developed custom-built property search functionality utilising location-based GPS tracking services. The site was integrated with Anchor’s custom property management platform, which manages all property and location data.
Optimise
A pathway to digital first
Since the launch of the site, Anchor have gone through a full rebrand resulting in a secondary major re-design and build project. On top of this, we work with Anchor on an ongoing basis to ensure the user experience and design of the site are continually reviewed and optimised either through the implementation of new UX/UI or the development of new functionality. We also dovetail with Anchor's other external partners to ensure the site acheives the highest levels for security, search engine optimisation and accessibility.
Working with MadeByPi has been brilliant. They’re responsive, practical, and always find smart solutions that help our website evolve with our needs. At Anchor, we value their expertise and enjoy working with such a reliable and friendly team.
Neil Taylor, Head of Digital
Increase
In property leads
Increase
In brand engagements
Increase
Increase in users successfully self serving
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