NHS
Inspiring a new generation
Overview
In healthcare, having a positive, life-changing impact on people who need it most isn’t just in the hands of doctors and nurses, but a wider team of multi-skilled and passionate professionals. We were tasked to communicate this vital message to a new generation of candidates.
Discover Understanding the audience
As part of the research phase, we highlighted the importance of a new brand to resonate with the target audience of 15-20 year olds. We decided upon a peer led experience and through a series of ideation sessions agreed upon a number of interactive tools and tailored content types to help with engagement for our target audience and their family members.
Create
Developed to intrigue
The brand we developed was brought to life through a new website, printed materials, and key social media channels. The website is designed to inform and engage visitors by providing an overview of the roles and featuring an interactive tool that helps users find their ideal Allied Health Professional career based on their personal interests.
To make these roles feel accessible and appealing, we also created editorial content highlighting Role Models from diverse ethnic backgrounds. This approach not only showcases the variety of paths available but also inspires others to explore these fulfilling careers.
Optimise Inspiring a generation
After the website launched, the NHS wanted to boost the campaign’s visibility and reach a broader audience. To support this goal, we created teaching aids to facilitate in-school sessions and developed a versatile social marketing design toolkit to help promote the brand across these channels and reach the target audience with on-brand key messaging and content updates.
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