Arla
Promoting their artisan cheeses
Overview
Arla needed a new website to showcase their dedication to crafting beautifully tasting cheese, highlighting their impressive range of local, smaller-scale creameries. The site needed to capture the essence of their craftsmanship and convey the expertise and care that go into creating each product.
Discover Creating content hubs for the creameries
The website dedicated a section to each of the eighteen creameries, allowing users to explore the cheeses they produce, the local ingredients they use, the processes involved, tasting notes, and updates from the team and community. This structure provided a platform to celebrate the uniqueness of each creamery while showcasing their contribution to Arla’s exceptional cheese offerings.
By highlighting the individuality of the creameries and the craftsmanship behind their products, Arla aimed to showcase the breadth of their range and their commitment to driving positive change within the industry. The site reinforced their dedication to championing and funding best-in-class producers to create truly artisan cheese.
Create Video and photography shoots
To enhance the messaging, extensive video and photography shoots were conducted at all creamery locations. These visuals captured the products, teams, and settings, painting a vivid picture of the skill, craft, and dedication involved in creating each cheese.
Complementing this rich content, professionals shared their tasting notes and insights, offering users a deeper understanding of the unique qualities and intricate processes that make the cheeses truly exceptional. This combination of storytelling and expert input helped convey the passion and expertise behind every product.
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