Vibe
An exciting new brand inspired by nature
Overview
Tangerine Confectionery approached us to help develop a new brand for a healthier alternative to some of their most popular products. The challenge was to create a brand that would resonate with consumers seeking a guilt-free yet indulgent snack experience.
Discover Fresh, wholesome and healthy
A key challenge for the brand was to clearly communicate the quality of the ingredients while ensuring it didn’t come across as "heavily processed." To address this, we adopted a natural colour palette, used images of the raw ingredients, and embraced a more understated packaging design.
These design choices helped position the product within the 'healthy snacking' category, setting it apart from competitors while emphasising its premium, natural qualities.
Create
Designed to engage and inspire
A key element to the success of the launch of the new brand and product range was designing a website that would engage and inspire customers, encouraging them to share their experiences.
The site featured various interactive elements such as social media aggregators, quizzes, and polls, enabling customers to connect with like-minded individuals who were enjoying Vibe in their own unique ways.
This created a sense of community and excitement around the brand, helping to foster customer loyalty and organic sharing.
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