Frog Capital
Demonstrating expertise in scaling-up companies
Overview
Frog Capital is a specialist investor focused on European software scale-ups. Their investment strategy is centered around identifying companies in the scale-up phase and empowering them to accelerate growth.
By providing capital, leveraging their extensive network, and offering dedicated support, Frog Capital helps these businesses expand rapidly and achieve long-term success.
Discover Rich & dynamic user experiences
Collaborating closely with Frog Capital, we identified the need to offer curated content tailored to their key audience: C-suite professionals. These users have diverse focuses and interests within Frog's comprehensive methodology, which is structured around three main pillars: execution, planning, and sustainability.
To meet the needs of this audience, we developed a solution that would help users understand Frog's philosophy, learn from real-world examples, and witness the impact of this approach in action. This became the foundation of the new digital solution, designed to provide an engaging and informative experience.
Create Building long term relationships
Given Frog Capital's selective approach and the sometimes lengthy process involved in developing prospects, the ideal user typically engages in multiple sessions over time to ensure both parties are a good fit. To keep these users engaged and returning, we developed a dynamic 'newsroom' destination on the website. This central hub hosts a range of curated content, including podcasts, video interviews, industry insights, and downloadable resources such as white papers and meeting kits.
Key content pieces are gated, requiring users to sign up for Frog's mailing list. This not only provides value to users but also enables accurate and personalised remarketing efforts, ensuring potential leads remain engaged and 'warm' throughout their long decision-making journey.
Similar work
