Moneycorp
Increasing active customers and brand engagements
Overview
Moneycorp specialises in international money transfers for customers ranging from individuals to large organisations. They engaged MadeByPi to optimise their customer acquisition funnels and identify bottlenecks in critical user journeys with a particular focus on mobile users with the aim of improving conversion rates and overall user experience.
Discover Research & ongoing refinement
After conducting extensive tracking and analysis of the Moneycorp website, several key areas for improvement were identified, carefully scoped, and presented to the Moneycorp team.
Collaborative ideation sessions followed, during which new UX and UI solutions were developed and mapped out, along with a comprehensive testing plan to ensure their effectiveness.
Create
Multi channel communication
In addition to website optimization, we collaborated with Moneycorp's marketing teams to develop a series of targeted branded campaigns. These campaigns appeared in high-profile publications like the Financial Times and were carefully crafted to resonate with specific audiences.
To enhance user engagement, we designed bespoke campaign pages and introduced a premium sub-brand highlighting unique selling points tailored to the target demographic. The performance of these campaigns was closely tracked and optimised to ensure maximum impact.
Optimise
Continuous measurable improvement
Our partnership with Moneycorp involved ongoing tracking and benchmarking of key user journeys across their site. We consistently tested new approaches, including refined UX designs, updated UI elements, and the introduction of personalization features on the platform.
Each initiative was carefully monitored, with results and insights directly reported to the Moneycorp teams to ensure informed decision-making and continuous optimisation.
Increase
In users opening accounts on mobile devices
Increase
In currency conversation tool usage from mobile devices
Increase
In users setting up new accounts from desktop devices
Similar work
