UKBondNetwork
Innovation in bond trading
Overview
UK Bond Network aimed to revolutionise the traditional bond market by developing a cutting-edge solution. They sought to leverage key APIs and third party systems to create an integrated, highly efficient product that would streamline processes and enhance user experience.
Discover Understanding the status quo to provide a superior solution
UK Bond Network sought a new website that would serve as both a research and educational tool, as well as a portal for investors. The platform needed to provide a dashboard showcasing their investments, new bond opportunities, and the ability to initiate trades.
The key objective was to create a more compelling sales tool that seamlessly integrated with existing trading platforms, offering users a smooth and efficient experience.
Create Tested with the target audiences
These prototypes led to the creation of a clean, intuitive user interface with customer case studies and success stories prominently featured.
Behind a secure login, we developed a bespoke investment dashboard that provided users with access to their current investments, upcoming bond opportunities, and a suite of trading calculators and tools, enabling them to manage their investments at any time.
Throughout the design process, we collaborated closely with key stakeholders and real users - both bond issuers and investors building portfolios. This ensured an efficient and finely-tuned experience for launch, resulting in a flexible and intuitive tool.
Optimise
Worthy of the investment
The final product was a fully responsive website and investment dashboard that provided a seamless experience across all devices, integrating with APIs to link bond options to the trading platform. Within the first two months of the site going live, UK Bond Network saw an 85% increase in new customer sign-ups.
This success paved the way for the development of a new secondary marketplace, allowing bonds to be traded between investors, further enhancing the platform’s capabilities and expanding its user base.
MadeByPi undertook a complete refresh of our marketing site and user platform. The team were professional, and worked with us collaboratively to produce solutions, offering their (valuable) opinions to complex problems – instead of just executing instructions. I’ve recommended them as an agency to people already, and will continue to in future.
David von Dadelszen, Director & Head of Operations, UK Bond Network
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