My1styears
Creating a new brand and vision
Overview
My1stYears approached us to help transform their online presence into a more engaging and customer-centric platform.
In addition to evolving their existing branding, they sought to enhance their e-commerce experience, placing greater emphasis on their expanded, premium product catalogue and curated branded and themed ranges.
Our goal was to craft an experiential and focused shopping journey that not only highlighted their diverse offerings but also resonated with their commitment to quality and personalization, ensuring a seamless blend of style and functionality.
Discover Ideation to delight customers
Collaborating closely with My1stYears' internal teams, we conducted an in-depth analysis of their website to identify opportunities for growth and improvement. This process helped us craft a detailed product roadmap, outlining several impactful projects designed to elevate the user experience and improve website KPIs.
The roadmap included:
- A New Marketing Preference Centre: Enabling personalised communications to better engage customers.
- Gift Box Builder: Allowing users to create customised gift sets, enhancing the shopping experience.
- Enhanced Core Site Functionality: Optimising site performance for smoother navigation and interactions.
- Advanced Filtering and Product Search Options: Helping customers find their perfect items more efficiently.
- A New Design System: Establishing a cohesive and visually appealing look and feel for the brand.
These initiatives reflect a shared commitment to delivering an intuitive, engaging, and customer-centric online experience.
Create Branded design system
To support My1stYears' evolving brand and product offerings, we developed a robust, playful, and inclusive design system. This system ensures consistency in communication across all mediums, providing a strong foundation for future growth and innovation.
Key features of the design system include:
- Consistency Across Channels: A unified visual language that strengthens brand identity and customer recognition.
- Scalability: Designed to support the addition of new product categories and offerings seamlessly.
- Enhanced User Experience: Simplifies the process of personalizing complex products or creating themed gift boxes, such as coordinating items for a baby's first birthday.
This branded design system empowers My1stYears to deliver an elevated shopping experience while maintaining flexibility for future expansion.
Optimise
Securing market-leading status
Our collaboration with My1stYears has played a key role in solidifying their position as the industry leader in personalised gifts for children.
We have laid the groundwork for expanding their product offerings to cater to different user types and markets in the near future. With a strong digital foundation, My1stYears is poised for continued growth and success.
Growth
Creating new opportunities
Working with My1stYears, the journey doesn’t stop at delivering great products—we’re dedicated to helping the brand grow and flourish. Together, we’re exploring innovative ways to connect with their audience and create new avenues for engagement.
Key Initiatives:
- New Blog Launch: We’re collaborating with the team to design a blog that brings added value to customers. It will feature parenting insights, giftiing ideas and community driven guides to support little ones as they grow.
- Website Optimization: A/B testing ensures the site remains intuitive and effective and data-driven enhancements continually improve the user experience and boost KPIs
- Future Focused: By closely monitoring site performance and user behavior, we provide actionable insights and fresh ideas to keep the brand ahead of the curve.
Together, we’re fostering a thriving ecosystem where My1stYears can inspire and delight customers while strengthening its community connections.
We worked very closely with the Made By Pi team across a business-wide rebrand project with the user journeys reworked from entry to exit to reflect the new brand position. The work was first class, and the process to get to the deliverables - whilst challenging - was also extremely enjoyable, and most importantly hit both deadline and budget.
Matt Rhys-Davies, My1stYears
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