Founded in 1854, Hanley Building Society has always placed customer choice at the heart of its business.
Renowned for providing personalised, face-to-face advice through their branches and advice centers, Hanley sought to extend this tailored experience into the digital space.
Their goal was to create a platform that mirrors the care and guidance customers have come to expect in-person, ensuring the same level of trust and support in an online environment.
To kick off their digital-first journey, Hanley prioritised the development of an elegant and intuitive mortgage calculator tool. They partnered with MadeByPi to design and build a sophisticated calculation engine that not only incorporates income and expenditure data but also integrates ONS cost-of-living data specific to each postcode.
A key requirement was ensuring that Hanley could easily configure and update the tool’s calculations. To address this, the calculator was designed to allow seamless integration of pre-defined spreadsheets, enabling Hanley to adjust key calculation criteria with ease. This flexibility ensured the tool remained accurate, adaptable, and aligned with their evolving needs.
Portable, expandable and CRO driven
Built as a versatile React JS component, the application seamlessly integrates into any section of the existing Hanley website, ensuring flexibility and cohesion. During the UX phase, a key focus was placed on maintaining a supportive user experience, particularly for those on the edges of affordability criteria.
Rather than simply presenting a "no," the tool reflects Hanley's customer-first ethos by offering alternative communication channels, encouraging users to discuss their unique situations further and explore tailored solutions.